Swedish Women's Communication Styles: A Guide to the 16 MBTI Types

The following is a detailed analysis of the 16 MBTI personality types among Swedish women, categorized into four groups. It explores their likely communication styles within the context of a culture that values directness, consensus, emotional restraint, and the principle of *lagom* (just the right amount).

I. Analysts - NT Group

Common Characteristics: Rational, objective, and value competence and long-term planning. In the Swedish context, their logical and direct approach is highly valued, but they must learn to temper their conclusions with consensus-building and a healthy dose of humility to be effective.

1. INTJ - Architect

Core Communication Principles: Strategic Vision, Quiet Competence, and Principled Resolve. Communication is a tool for executing a well-defined, long-term plan. They value logic and are comfortable with Swedish directness, but must adapt their individualistic nature to a consensus-driven culture.

Preferred Communication Styles:

• The well-structured, factual argument: They thrive when they can present a logical, well-researched case, demonstrating their intellectual rigor in a professional setting.
• Email over spontaneous meetings: They prefer to lay out their arguments in writing, where they can control the tone and ensure clarity, aligning with the Swedish preference for preparation.
• Letting the work speak for itself: They demonstrate their competence through flawless execution, believing that boasting is a cardinal sin, which aligns perfectly with *lagom*.
• Listening intently: They are comfortable with the Swedish norm of listening without interruption, gathering all the facts before speaking.

Communication Landmines to Avoid:

• Appearing arrogant or superior: Stating their conclusion as the only logical outcome, even if it is, will be seen as arrogant. They must learn to present their ideas as contributions to the group discussion.
• Ignoring the consensus process: Making a unilateral decision, no matter how logical, is a major violation of Swedish workplace culture.
• Excessive small talk: They are comfortable with the Swedish preference for getting straight to the point in meetings after a brief, polite opening.
• Emotional appeals: Trying to sway them with feelings rather than facts is highly ineffective and seen as unprofessional.

Her Under Swedish Culture: The Swedish INTJ woman is a master of quiet power. She is the brilliant engineer, the respected civil servant, the strategist who guides the company's long-term vision. She learns to mask her formidable intellect behind a veneer of calm, professional reserve. She is deeply respected for her competence and her ability to think critically, but she must learn to be patient with the often slow process of building consensus.

2. INTP - Logician

Core Communication Principles: Detached Analysis, Intellectual Precision, and a Love of Theory. Communication is for deconstructing ideas to find the truth. They are truth-seekers who feel perfectly at home in a culture that values logical rigor and direct, unemotional debate.

Preferred Communication Styles:

• Deep, theoretical discussions: They love to explore the nuances of a concept, debating definitions and principles for hours, often during a long *fika* (coffee break).
• Precise, direct language: They choose their words with extreme care and appreciate when others do the same, without polite fluff.
• Communicating via detailed text: They can often express their complex thoughts more accurately in a well-structured document than in a spontaneous conversation.
• Questioning everything: Their endless "whys" are a sign of deep engagement and a genuine desire to understand, which is often respected in Swedish intellectual circles.

Communication Landmines to Avoid:

• Using illogical arguments or "common sense": They will systematically dismantle any argument not based on sound logic.
• Forcing a quick decision: They need time to process all the variables and will resist being rushed into a conclusion.
• Mistaking their critique for a personal attack: They are critiquing the idea, not the person, a concept that is well understood in Sweden.
• Requiring them to lead social events: They are uncomfortable with extensive social obligations and prefer to observe from the sidelines.

Her Under Swedish Culture: The Swedish INTP woman is the quintessential intellectual, often found in academia, research, or IT. She is the quiet expert in the corner, whose mind is a universe of complex systems. She has a deep appreciation for rules and models, as long as they are logically consistent. She may be perceived as detached or eccentric, but her intellectual prowess is undeniable. Her greatest challenge is translating her brilliant, abstract models into practical applications that the more concrete world can understand.

3. ENTJ - Commander

Core Communication Principles: Efficient Direction, Strategic Leadership, and Goal-Oriented Execution. Communication is for organizing and mobilizing people to achieve a clear, measurable goal. They are natural leaders who must adapt their decisive nature to a culture that prioritizes consensus.

Preferred Communication Styles:

• The well-argued, confident presentation: They are comfortable taking the floor, presenting their vision with logic, and facilitating a discussion to build consensus around it.
• Leading through facilitation: They learn that true leadership in Sweden is not about giving orders, but about guiding the team to a shared conclusion.
• Focus on the plan and the timeline: They are masters of the project plan and expect everyone to adhere to it, which aligns with the Swedish love of order.
• Debating the strategy, not the person: They respect those who challenge their ideas with logic and facts, as long as it's done respectfully.

Communication Landmines to Avoid:

• Making unilateral decisions: This is the cardinal sin of Swedish management. All decisions must be anchored in the group.
• Wasting time: Being late, engaging in pointless small talk, or holding inefficient meetings is a major sign of disrespect.
• Appearing arrogant or boastful: They must downplay their own role and praise the team. The "tall poppy syndrome" is strong.
• Being overly emotional: They see emotional displays in a business context as unprofessional and a sign of weakness.

Her Under Swedish Culture: The Swedish ENTJ woman is a formidable and respected leader. She is organized, efficient, and relentlessly focused on the goal. She learns to wield her power not through commands, but through expert facilitation and impeccable logic. She is often a highly successful manager or entrepreneur, who builds loyalty by being both incredibly competent and fair. She is playing to win, but she knows she must get the whole team to agree on the rules of the game first.

4. ENTP - Debater

Core Communication Principles: Intellectual Sparring, Creative Innovation, and Strategic Argumentation. Communication is a way to test ideas, challenge assumptions, and find innovative solutions. Their love of debate is well-suited to a culture that values discussion, as long as it leads to a better consensus.

Preferred Communication Styles:

• Playing the devil's advocate: They will argue any side of an issue to test its logical soundness, which is often appreciated as a valuable part of the consensus-building process.
• Lively, structured debate: They enjoy a vigorous exchange of ideas, as long as it follows a logical progression and everyone gets a turn to speak.
• Brainstorming new, efficient systems: They love to find clever, unconventional ways to improve a process or solve a problem.
• Using sharp, intelligent humor: They use wit and irony to make their points in a way that is intellectually stimulating.

Communication Landmines to Avoid:

• Ignoring the consensus goal: Their love of debate can be seen as disruptive if it doesn't seem to be moving the group towards a decision.
• Being perceived as all talk, no action: Their love of ideas can be seen as a lack of seriousness if it doesn't lead to a concrete, actionable outcome.
• Interrupting others: This is considered very rude. They must learn to wait their turn to speak.
• Bringing personal feelings into a debate: They must keep the argument focused on the facts to be taken seriously.

Her Under Swedish Culture: The Swedish ENTP woman is the brilliant consultant, the innovative designer, the lawyer who finds the clever loophole. She is a master of finding the flaw in the argument and proposing a better, more creative solution. She learns to channel her love of debate into productive, structured discussions. She is a social chameleon who can be charming and engaging, but her primary tool is her sharp, analytical mind. She is a valued agent of change in a culture that is always looking to optimize.

II. Diplomats - NF Group

Common Characteristics: Empathetic, idealistic, and value authentic human connection. In the Swedish context, they often feel a tension between their inner world of feelings and values and a culture that strongly prioritizes logic, emotional restraint, and privacy.

5. INFJ - Advocate

Core Communication Principles: Deep Empathy, Principled Conviction, and a Search for Authentic Connection. Communication is for understanding and connecting with others on a deep, meaningful level, a goal they pursue in a culture that often keeps emotions private.

Preferred Communication Styles:

• Deep, one-on-one conversations with a trusted friend: They will only reveal their rich inner world in a private, safe setting, often during a long walk in the forest.
• Communicating through thoughtful, well-structured writing: They can express their complex feelings and ideas more comfortably in a carefully crafted letter or email.
• A focus on shared values and social justice: They connect with others who share their desire to make a positive impact on the world, a strong value in Swedish society.
• Patient, non-judgmental listening: They have a gift for listening to what is not being said, even in a culture of directness.

Communication Landmines to Avoid:

• Forced, superficial socializing: They are drained by loud parties and networking events and will avoid them if possible.
• A purely transactional approach: They need to feel a sense of purpose and human connection in their work and will be unhappy in a purely data-driven environment.
• Harsh, impersonal criticism: Despite the cultural norm of directness, their sensitive nature means they can take criticism very personally.
• Inauthenticity: They have a powerful radar for insincerity and will be repelled by anyone they perceive as fake.

Her Under Swedish Culture: The Swedish INFJ woman often feels like a person with a well-guarded secret. On the surface, she is polite, competent, and respects the rules of privacy and order. Beneath, she has a deep well of empathy and a passionate desire for a more just and humane world. She is the dedicated social worker, the insightful psychologist, the writer who explores the depths of the human soul. She learns to create a strong boundary between her professional self and her true, feeling self, which is reserved for a very select few.

6. INFP - Mediator

Core Communication Principles: Inner Authenticity, Quiet Idealism, and a Search for a Personal Haven. Communication is a gentle and often private expression of their unique inner world. They are idealists who are constantly trying to protect their values in a highly pragmatic culture.

Preferred Communication Styles:

• Expressing themselves through a creative medium: Their art, music, or personal journal is where their true feelings are revealed.
• A gentle, non-judgmental, and private conversation: They need to feel completely safe and accepted to share their unconventional thoughts without being met with blunt criticism.
• Communicating a "no" by quietly withdrawing: Rather than face a direct, critical debate, they will simply become unavailable.
• A focus on shared ideals and causes: They are drawn to people involved in environmentalism, animal rights, or the arts.

Communication Landmines to Avoid:

• Blunt, direct criticism: This can be crushing to their sensitive nature and will cause them to shut down.
• Forcing them to be pragmatic or to compromise their values: This feels like a violation of their soul.
• Putting them in a competitive, aggressive environment: They will wilt under the pressure of a "shark tank" atmosphere.
• Dismissing their feelings as illogical or irrelevant: Their emotional truth is the most important thing to them.

Her Under Swedish Culture: The Swedish INFP woman is the quiet romantic, the dreamer in a land of pragmatists. She often feels like an outsider. She learns to create a strong "inner wall" to protect her fragile ideals from the harsh, logical world outside. She finds her sanctuary in nature (the Swedish forest is her cathedral), in literature, and in small, trusted circles of friends who share her values. She is a quiet rebel against the purely materialistic and overly structured aspects of modern life.

7. ENFJ - Protagonist

Core Communication Principles: Inspirational Harmony, Empathetic Connection, and Building a Purpose-Driven Community. Communication is for inspiring people to work together for a common good, a goal they must adapt to a culture that is often skeptical of overt displays of emotion.

Preferred Communication Styles:

• Building consensus through structured, respectful discussion: They learn to channel their passion into well-reasoned arguments that appeal to both logic and shared values.
• Organizing well-planned, inclusive group activities: They are the masters of the "förening" (club or association), bringing people together for a shared hobby or cause.
• Giving thoughtful, constructive, and encouraging feedback in private: They know how to motivate people while respecting the cultural norm of privacy.
• Remembering personal details and showing genuine interest (within appropriate boundaries): They have a gift for making people feel valued, even while respecting the line between work and private life.

Communication Landmines to Avoid:

• Being overly emotional or personal in a professional setting: This can be seen as unprofessional and can make others uncomfortable.
• Ignoring the plan: Their desire to inspire and connect cannot come at the expense of the agreed-upon schedule and agenda.
• Being perceived as a naive idealist: They must back up their ideals with practical, well-thought-out plans to be taken seriously.
• Pushing for personal disclosure too quickly: They must respect the Swedish need for privacy and allow relationships to develop slowly.

Her Under Swedish Culture: The Swedish ENFJ woman is the passionate teacher, the dedicated non-profit leader, the inspiring politician. She learns to temper her natural effusiveness with a dose of Swedish practicality. She is a master of building communities around a shared purpose. She is often the one who fights for a more just and sustainable society, but she does so with a well-researched plan and a clear set of objectives. She is the heart of the community, but a very organized and efficient heart.

8. ENFP - Campaigner

Core Communication Principles: Enthusiastic Connection, Creative Brainstorming, and a Zest for New Possibilities. Communication is a joyful exploration of ideas and connections, a style they must adapt to a culture that is more reserved and structured.

Preferred Communication Styles:

• Brainstorming new ideas in a creative, high-energy workshop: They can bring a much-needed dose of enthusiasm and innovation.
• Finding common interests and passions in the private sphere: They are skilled at making friends quickly once they are outside the formal work environment.
• Using humor and enthusiasm to make a point: They can bring a sense of fun and possibility to a project.
• Sharing personal stories in an engaging way (in the right context): They are natural storytellers who can build rapport quickly during social time.

Communication Landmines to Avoid:

• Being too informal or personal too quickly at work: Their natural warmth can be misinterpreted as being forward or intrusive.
• Ignoring the schedule or the agenda: Their love of spontaneity can clash with the Swedish need for order and planning.
• Over-promising: Their boundless enthusiasm can lead them to commit to more than they can realistically deliver, which is a major sin in a culture that values reliability.
• Being perceived as superficial: They must demonstrate that their creative ideas are backed by substance and a willingness to do the hard work.

Her Under Swedish Culture: The Swedish ENFP woman is a burst of color in a world of grey and navy blue. She is the creative artist, the exchange student who never left, the marketing genius who comes up with the brilliant campaign. She learns to navigate the strict separation between work and private life, saving her most exuberant self for her circle of friends. She may struggle with the rigidity of Swedish bureaucracy, but her innovative ideas and her infectious optimism are a valuable and often welcome addition to any team.

III. Sentinels - SJ Group

Common Characteristics: Practical, organized, and value tradition, order, and social responsibility. In the Swedish context, these types are the bedrock of society. Their communication style is direct, reliable, and focused on upholding the rules, plans, and standards that make the system work.

9. ISTJ - Logistician

Core Communication Principles: Dutiful Precision, Respect for Rules, and Unwavering Reliability. Communication must be factual, accurate, and follow the established plan. Its purpose is to ensure that tasks are completed correctly, on time, and according to the highest standards of quality.

Preferred Communication Styles:

• Following the official plan and procedure to the letter: They believe in doing things by the book and appreciate the clear structure.
• Clear, written instructions with detailed specifications: They want to know exactly what is required to avoid any errors.
• Formal and respectful language: They are comfortable with formal address and believe it maintains a professional distance.
• Reporting on progress in a timely, factual, and unemotional manner: They believe in accountability and transparency.

Communication Landmines to Avoid:

• Asking them to bend the rules or make an exception: This goes against their core principles and causes them great stress.
• Sudden, unplanned changes: They are meticulous planners and are thrown off by unexpected deviations from the schedule. This is a sign of poor management.
• Submitting sloppy or incomplete work: They have very high standards and are offended by a lack of diligence.
• Being late: Punctuality is a moral duty. Being late is a sign of deep disrespect and unreliability.

Her Under Swedish Culture: The Swedish ISTJ woman is the backbone of the country's administration and infrastructure. She is the diligent civil servant, the meticulous engineer, the quality control expert. She is the personification of "ordning och reda" (order and tidiness). She may not be flashy, but her reliability and commitment to quality are deeply ingrained and highly respected. She shows her value not through words, but through her perfect, unwavering execution of her duties.

10. ISFJ - Defender

Core Communication Principles: Self-Sacrificing Duty, Quiet Caretaking, and Meticulous Service. Communication is a quiet act of service, aimed at anticipating people's needs and maintaining a harmonious, orderly environment, while respecting strict social boundaries.

Preferred Communication Styles:

• Anticipating needs in a practical way: She will be the one to make a fresh pot of coffee just as everyone is starting to feel tired.
• Showing care through thoughtful, well-planned actions: She will bake a perfect *kanelbulle* (cinnamon bun) for a colleague's birthday and present it at the designated *fika*.
• Remembering important details: She is the one who knows the correct form to fill out for any situation and will help you with it.
• Indirectly expressing her own needs: She will rarely complain directly, but might let out a quiet sigh, hoping a perceptive person will notice.

Communication Landmines to Avoid:

• Making a mess or disrupting the order: She is deeply stressed by chaos and untidiness.
• Taking her efforts for granted: A simple, sincere "tack så mycket" (thank you very much) is essential.
• Putting her in the middle of a direct, blunt conflict: She will be torn apart by the desire to maintain harmony and the need to follow the rules.
• Publicly pointing out a mistake she made: This is mortifying for her, as she prides herself on her quiet competence.

Her Under Swedish Culture: The Swedish ISFJ woman is the quiet, indispensable force that keeps the office, the school, and the home running smoothly. She is the perfect personal assistant, the caring primary school teacher, the devoted mother. She shows her love by creating a clean, orderly, and predictable environment. She is a master of fulfilling her duties, but she does so with a quiet warmth that is reserved for those who have earned her trust over time.

11. ESTJ - Executive

Core Communication Principles: Pragmatic Authority, Upholding Order, and Enforcing the Plan. Communication is for organizing systems, ensuring rules are followed, and leading the group to achieve its goals in the most efficient and logical way possible.

Preferred Communication Styles:

• Clear, direct, and authoritative instructions: They are comfortable being in charge and expect their plans to be followed.
• Citing rules and best practices: They believe in doing things the "correct" way and will often refer to the manual or the established process.
• Leading by example through hard work and discipline: They are often the first to arrive and the last to leave.
• Running efficient, on-topic meetings with clear outcomes: They have no time for meetings that are just for talking.

Communication Landmines to Avoid:

• Being unprepared or unprofessional: They have no patience for sloppiness or a lack of seriousness.
• Openly defying the hierarchy or the plan: They are defenders of the established order and will not tolerate insubordination.
• Making emotional excuses: They believe in facts and accountability and are not swayed by appeals to emotion.
• Being late for a meeting: This is a sign of deep disrespect for the group and the leader's time.

Her Under Swedish Culture: The Swedish ESTJ woman is often a highly respected figure of authority, such as a department head, a school director, or a community leader. She is a master of process and procedure. She may be seen as strict or inflexible, but she is also seen as fair, logical, and dependable. She feels a deep sense of responsibility for her group and will work tirelessly to ensure the plan is executed flawlessly. She is a pillar of the community, the one who ensures that everything is done correctly and in its proper order.

12. ESFJ - Consul

Core Communication Principles: Active Harmonizing, Social Responsibility, and Cheerful Organization. Communication is the primary tool for building a warm, orderly community, ensuring social norms are followed, and making sure everyone feels cared for within the established social structure.

Preferred Communication Styles:

• Warm, polite, and appropriate small talk: They are masters of the socially acceptable conversation, perfect for the *fika* or social gatherings.
• Paying close attention to social rituals: They are the first to organize a collection for a colleague's wedding or a leaving party.
• Organizing well-planned social events: They are the ones who will send out the invitations for the holiday party in October.
• Giving generous and specific compliments: They have a knack for noticing and praising the efforts of others, making them feel valued.

Communication Landmines to Avoid:

• Refusing to join in a planned group activity: This is seen as antisocial and is very hurtful.
• Forgetting a social obligation: Forgetting to send a thank-you note or to bring a bottle of wine to a dinner party will be noticed.
• Being too direct or critical in a social setting: They work hard to maintain a pleasant atmosphere and will be stressed by social conflict.
• Mixing business and private life inappropriately: They understand and respect the boundary and expect others to do the same.

Her Under Swedish Culture: The Swedish ESFJ woman is the social organizer of her community. She is the mother who is the head of the PTA, the neighbor who organizes the street party, the office manager who ensures all birthdays are celebrated with a cake and a card. She is a master of social etiquette and works tirelessly to maintain a harmonious and well-ordered social life. Her identity is deeply tied to her role in the community, and she feels a great sense of satisfaction from bringing people together in a proper, organized fashion.

IV. Explorers - SP Group

Common Characteristics: Pragmatic, adaptable, and live in the moment. In the Swedish context, they often provide a much-needed dose of spontaneity and hands-on common sense, cutting through the layers of bureaucracy and over-planning.

13. ISTP - Virtuoso

Core Communication Principles: Skillful Action, Quiet Pragmatism, and In-the-Moment Problem-Solving. Communication is minimal. The proof is in the result. They speak through their skillful actions and their ability to solve a practical problem with a minimum of fuss.

Preferred Communication Styles:

• Demonstrating, not explaining: They will simply fix the broken bicycle rather than write a long report about it.
• Concise, direct, and understated language: They use no more words than are absolutely necessary.
• Bonding over a shared technical interest: They connect with others who appreciate their level of mastery, whether it's in engineering, mechanics, or a craft.
• A shared, knowing silence: They are comfortable with silence and can communicate a great deal with a simple nod of understanding with another expert.

Communication Landmines to Avoid:

• Endless theoretical meetings: They are driven to action and have no patience for talk that doesn't lead to a tangible result.
• Forcing them to follow a procedure that they know is inefficient: They will find a better, faster way and will be frustrated if they are not allowed to use it.
• Questioning their methods: They have their own way of doing things, honed by experience. Unsolicited advice is not welcome.
• Filling every moment with noise or chatter: They need quiet and space to focus on the problem at hand.

Her Under Swedish Culture: The Swedish ISTP woman is the master craftswoman, the "hantverkare." She is the engineer who can diagnose a problem by listening to the machine, the surgeon with the steady hands, the IT expert who can solve any crisis. She is a woman of few words, but her skill and her quiet confidence command enormous respect in a culture that values expertise. She is a true individualist, respected for her tangible, undeniable competence and her ability to get her hands dirty and solve the problem.

14. ISFP - Adventurer

Core Communication Principles: Aesthetic Harmony, Sensory Expression, and Gentle Presence. Communication is often non-verbal, expressed through artistic creation and action, aiming to create a harmonious and beautiful immediate environment, often in the private sphere.

Preferred Communication Styles:

• Sharing an experience, not just words: They would rather take you for a walk in a beautiful forest than just talk about environmental policy.
• Expressing themselves through their personal style: Their minimalist fashion, their carefully curated home, their art are their true forms of expression.
• A gentle, calm, and non-intrusive presence: They are easily overwhelmed by the direct, loud, and argumentative style that can sometimes surface.
• Communicating through small, thoughtful gestures in the private sphere: A perfectly chosen gift, a handmade card, or a shared moment of quiet appreciation.

Communication Landmines to Avoid:

• A harsh or overly direct critical tone: They are highly sensitive and will take direct criticism to heart, even if it is not intended personally.
• Putting them in the spotlight: They are very private and hate being the center of attention.
• An ugly or discordant environment: They are deeply affected by their surroundings and need a space that is orderly and aesthetically pleasing.
• Rushing them or forcing them to adhere to a rigid plan: They move at their own pace and do not like to be pressured.

Her Under Swedish Culture: The Swedish ISFP woman is the artist, the designer, the musician who creates a small island of beauty and harmony. She often has a deep connection to nature and a strong, individualistic sense of style. She learns to keep her sensitive, feeling side for her private life, appearing reserved and polite in public. She may feel at odds with the pragmatic, direct focus of her culture, but she provides a much-needed touch of soul and aesthetic sensibility. She is a master of creating a beautiful and *mysig* (cozy and comfortable) home.

15. ESTP - Entrepreneur

Core Communication Principles: Pragmatic Action, Resourceful Negotiation, and In-the-Moment Opportunism. Communication is a tool for immediate results, for finding the fastest way to a goal, and for seizing an opportunity right now.

Preferred Communication Styles:

• Direct, energetic, and action-oriented proposals: "Let's just do it and see what happens."
• Playful, challenging banter: They build rapport through a lively, competitive exchange, testing the strength of their opponent.
• Focus on the immediate, tangible benefit: They want to know what the practical, immediate payoff is.
• Socializing in a fun, high-energy setting: They are at home in the vibrant atmosphere of a city pub, a music festival, or a sporting event.

Communication Landmines to Avoid:

• Too much theory or long-term planning: They are bored by abstract discussions and want to get to the action.
• Being too slow or cautious: They are impulsive and have no patience for hesitation or risk aversion.
• Taking their teasing personally: It's how they test your strength and build a connection.
• Expecting them to follow the rules if a faster way exists: They see rules as guidelines, not absolute laws.

Her Under Swedish Culture: The Swedish ESTP woman is a rare and exciting figure. She is the savvy saleswoman who can close any deal, the bold entrepreneur who is not afraid to take risks in a risk-averse culture, the athlete who plays to win. She is a master of improvisation and a pragmatist. In a culture that can be formal and reserved, her boldness and her love of action are both exciting and disruptive. She lives life in the fast lane, and she is a master of enjoying the moment.

16. ESFP - Entertainer

Core Communication Principles: Contagious Joy, Sensory Celebration, and Charismatic Presence. Communication is a performance. It's about sharing their love of life, engaging people's senses, and making the designated social time a fun and memorable experience.

Preferred Communication Styles:

• Lively, animated storytelling during social gatherings: They are natural performers who know how to captivate an audience.
• A focus on fun, food, fashion, and shared experiences: They want to talk about the good things in life.
• Generous, enthusiastic compliments: They love to make people feel good and are liberal with their praise.
• Spontaneous invitations to do something fun (after work): They are always ready for an adventure, as long as it doesn't conflict with the work schedule.

Communication Landmines to Avoid:

• Being negative or cynical: They have no time for bad vibes.
• Being too formal or reserved during social time: They want people to let loose and have fun.
• Bringing up serious or work-related topics at a party: They believe in a clear separation between work and play.
• Being stingy: They are incredibly generous and expect others to be the same when it's time to celebrate.

Her Under Swedish Culture: The Swedish ESFP woman is the life of the party, but a well-planned and punctual party. She is the one who knows the best clubs in Stockholm, the one who is always up on the latest fashion trends, the one who makes sure everyone has a drink. She is a master of creating a fun, positive atmosphere. In a culture that can be serious and reserved, her infectious joy and her love of life are a breath of fresh air. She is the one who reminds her hardworking friends that life is also meant to be enjoyed.